Exeter City Football In The community joins forces with Ferrero and the EFL Trust to get kids moving
Schools in Devon will experience a unique programme, delivered by Exeter City Football In The Community
Exeter City FITC, Ferrero and the EFL Trust are today announcing a partnership to deliver a primary schools programme in Devon that encourages children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.
The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles in children across the world and has already reached 15 million children. Now in its third year, the programme has to date been delivered in 776 schools, with 43,577 children impacted. To build on this success, this year 616 schools and 37,000 children will be reached.
Childhood obesity is a National & Local priority. The World Health Organisation regards childhood obesity as one of the most serious global public health challenges of the 21st century. According to the Exeter Health Profile, 17.9% of children in Year 6 are classified as obese. With 22.4% of children in Reception classes in Exeter & Devon classified as overweight, demonstrating the need for increased education towards nutrition and increased availability of activities being extremely important.
Over the course of six weeks, children from year 5 classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90 minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.
The first schools taking part this year are: Brixington Primary Academy, St Peters,Budleigh Salterton and Teignmouth Community School.
Head of Community at Exeter City, Jamie Vittles is a huge supporter of the Kinder + Sport Move and Learn Project, saying “It’s vital that we educate children from a young age on a healthy diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Project is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.
A spokesperson from Ferrero said: “We’re thrilled to be bringing the +Sport Move & Learn Project to Exeter and the surrounding area. Since launching Kinder + Sport in the UK two years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well. The English Football League Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”
Mike Evans, Director of Operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network. It’s a pleasure to welcome Exeter City to the Kinder + Sport family.”
Players are fully supportive of this project with David Wheeler as Education Ambassador being the 1st to visit Ide Primary School and take part in both the classroom sessiona nd practical activity. The children where thrilled to see a professional player in their school and have thoroughly engaged in the programme.